Have a positive look on life, keep doing what you’re doing, and people will happily filter themselves. If you stick to your values and certain friends don’t like that, they will naturally drift out of your life while you naturally attract other people. If you regularly write long blog posts then people who prefer short ones will naturally drift away while those who like more content will be drawn towards you.
Don’t always feel like you have to give yourself or your projects a label. Just keep doing whatever aligns with your beliefs and values, and the rest will handle itself.